Resimac Group is a leading alternative lender for residential mortgages and asset finance in Australia and New Zealand, with a broad suite of competitive, award-winning products that cater to diverse customer types and needs. As a multi-channel distribution business, Resimac Group has direct-to-consumer brands, brands that are distributed via a third-party network of more than 12,000 brokers, and relationships with wholesale partners.
Resimac reached out to Total Marketing to create an identity that presented the company with a more modern and professional feel. The entire branding process consisted of developing the logo, colour palette, typography, social media assets and the overall brand strategy.
