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If you can write, you can write great web copy, right? Wrong. Why? Because web copy is unique. Not only...

When it comes to content, many businesses often start and stop at the blog. This may be due to a...

Search engine optimization or SEO: the practice of organically improving your rank position in search engine results pages, without the...

“Let’s rebrand!” announces many a marketing manager in an attempt to modernise their business, stamp their mark and bring in...

A common mistake people make is assuming that what works for their brochure, in terms of content, will work just...

So you have got yourself a charming WordPress website having a great UI and all the right functionalities. You have...

Google recently announced that it is expanding its use of mobile friendliness as a ranking signal. From April 21 2015,...

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into...

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With...

Test the Market Begin by dipping your toes into the water; even while you only have a rough outline for...

Trend 1: A Lack of Direction From Ad Agencies According to online marketing gurus eConsultancy, there's a big yawning gap...

Given that around 1.4 billion people are using social media as of 2012 (eMarketer), it nolonger makes any sense for...